Facebook vs Snapchat - TikTok, The New Social Media Sensation | 7
Business Wars
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TikTok: The Evolution of Short-Form Video
This chapter examines TikTok's unique approach to short, engaging video content, setting it apart from platforms like Facebook and Snapchat. It discusses the platform's addictive qualities and its focus on entertainment for younger audiences, as well as its use of machine learning algorithms for personalized user experiences. The chapter also reflects on TikTok's growth, monetization strategies, and user safety concerns, particularly in relation to its predecessor Musical.ly.
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