In this insightful discussion, Natalie Robamed, an author and social media trends expert, dives into the fierce rivalry between Facebook, Snapchat, and the latest phenomenon, TikTok. She highlights TikTok's addictive, short-form video format that's capturing the attention of younger audiences. The conversation also touches on TikTok's rapid rise, regulatory challenges, and its implications on free speech. As the dynamics of social media evolve, Robamed explores how these platforms are responding to competition in a landscape defined by shifting user behavior.