Marketing #Unfiltered
Ep 172 | Where to Find Clients in ANY Economy (Even During a "Trust Recession") with Chris Williams
Apr 15, 2025
Chris Williams, a savvy business coach and strategist, shares her insights on client acquisition amid economic challenges. She reveals how to adapt in a 'trust recession' by nurturing relationships and fostering genuine connections. Listeners learn about her unique approach to discovery calls and the importance of understanding prospects' journeys. Chris also discusses her upcoming book and the valuable investments she's made in her business. This conversation provides actionable strategies to empower entrepreneurs in any economic climate.
54:23
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Quick takeaways
- Establishing a nurturing period before inviting prospects fosters connection and increases engagement during the current trust recession.
- Building genuine relationships and delivering real value are essential for increasing client trust and encouraging purchases in challenging economic times.
Deep dives
The Importance of Nurturing Potential Clients
Before inviting potential clients to events, it is essential to establish a nurturing period. This allows prospects to experience value and build a connection before making a purchase decision. Chris Williams emphasizes that this approach is more effective in today's climate where trust in online transactions is wavering. By creating a meaningful experience prior to the invitation, businesses can increase attendance and engagement at their events.
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