Marketing #Unfiltered Ep 172 | Where to Find Clients in ANY Economy (Even During a "Trust Recession") with Chris Williams
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Apr 15, 2025 Chris Williams, a savvy business coach and strategist, shares her insights on client acquisition amid economic challenges. She reveals how to adapt in a 'trust recession' by nurturing relationships and fostering genuine connections. Listeners learn about her unique approach to discovery calls and the importance of understanding prospects' journeys. Chris also discusses her upcoming book and the valuable investments she's made in her business. This conversation provides actionable strategies to empower entrepreneurs in any economic climate.
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Use No-Pitch Assessment Calls
- Use a no-pitch 20-minute holistic business assessment call to build trust and deliver value.
- This call calms prospects' nervous systems and builds long-term relationships.
Chris Overcomes Stage Fear
- Chris is an introvert and fears speaking on stages, despite appearing extroverted.
- She talked herself through nervousness at a recent event and succeeded after calming down.
Mindset First, Then Targeting
- Focus on shifting your mindset to open up to clients already in your network.
- Identify where your ideal clients hang out and provide them valuable experiences before pitching.