How to Build Brand-Centric Omni-Channel Marketing Strategy -- Jack Haldrup // Dr Squatch

Jack Haldrup, Founder and CEO of Dr. Squatch, shares his journey in building a brand-centric omni-channel marketing strategy. He discusses the shift from website-centric to omni-channel approaches, emphasizing engaging video content and influencer collaborations. Haldrup also highlights Amazon's role in e-commerce and the need for direct channels to strengthen customer relationships. Additionally, he talks about fostering a scalable marketing team to enhance customer connections and satisfaction through relatable products.