How to Build Brand-Centric Omni-Channel Marketing Strategy -- Jack Haldrup // Dr Squatch
MarTech Podcast ™ // Marketing + Technology = Business Growth
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Navigating E-commerce: The Role of Amazon in Customer Relations
This chapter examines the strategic role of Amazon for e-commerce brands, focusing on its shortcomings in fostering long-term customer relationships. The discussion contrasts the immediate sales benefits of Amazon with the essential advantages of direct website channels for understanding customer lifetime value and ROI.
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