How to Build Brand-Centric Omni-Channel Marketing Strategy -- Jack Haldrup // Dr Squatch
MarTech Podcast ™ // Marketing + Technology = Business Growth
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Intro
This chapter discusses the key elements of creating a brand-centric omnichannel marketing strategy for e-commerce. It highlights the significance of a coherent brand purpose and the integration of multiple marketing channels to improve visibility and engagement.
Transcript
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