The Revenue Leadership Podcast with Kyle Norton Kyle Norton of Owner.com on How Great CROs Drive Enterprise Value
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Jan 26, 2025 Asad Zaman, CEO of STA, brings his expertise in revenue operations and market trends, while AJ Bruno, CEO of Quotapath, shares valuable insights on sales leadership and AI. They discuss how the role of the Chief Revenue Officer is evolving, emphasizing adaptability and self-awareness as key traits. The impact of AI, particularly GPT models, on business operations and the potential reduction of middle management roles are also intriguing topics. The conversation highlights unique hiring strategies for CROs, aligning leadership with a company's growth stage.
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CRO Diversity
- Great CROs possess diverse skill sets and superpowers.
- Their strength lies in leveraging their unique abilities and building complementary teams.
Mark Nemac Example
- Kyle Norton mentions Mark Nemac, CRO of SalesLoft, as an example.
- He highlighted a key takeaway during a run and used the Snippet app to capture it.
Stage Appropriateness
- Stage appropriateness in CROs isn't always accurate, but it often reflects a match between their superpower and business needs.
- A CRO's superpower should align with the company's current stage and required skills.