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17min chapter
Kyle Norton of Owner.com on How Great CROs Drive Enterprise Value
The Revenue Leadership Podcast with Kyle Norton
Evolving Leadership in Revenue Operations
This chapter explores the critical alignment between a company's growth needs and the leadership qualities of potential hires, focusing on roles like Chief Revenue Officers (CROs). It discusses the impact of AI and evolving business practices on sales leadership while emphasizing the importance of adaptability, curiosity, and collaboration in driving revenue success. The chapter also reflects on the author's personal experiences as a CRO, outlining key lessons learned in scaling a company and the distinct traits that set exceptional leaders apart.
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