Business Wars Toyota vs Honda | New Cars on the Block | 5
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Dec 7, 2022 Christina Rogers, the Wall Street Journal Autos Editor with over a decade in the automotive sector, dives into the shifting landscape of the car market. She discusses the late transition of Toyota and Honda into the electric vehicle (EV) realm, reflecting on their past successes with hybrids like the Prius. The conversation highlights the rising competition from Hyundai and Kia, their quality improvements, and innovative designs. Rogers also explores how changing consumer attitudes and regulatory shifts are reshaping the future of cars and mobility.
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Favorite Cars
- Christina Rogers' first car was a 1989 Jeep Cherokee, which holds cherished memories of friends and adventures.
- She also loves her current Audi A4 for its smooth driving experience and elegant design.
Mazda's Market Position
- Mazda, despite its focus on driver experience, has a smaller market share than Toyota or Honda.
- This might be due to factors like brand recognition and dealership footprint.
Pandemic Impact on Sales
- Toyota and Honda's sales were steady pre-pandemic, but Toyota gained market share during the pandemic, even briefly outselling GM.
- Honda faced more challenges during this period.