
Toyota vs Honda | New Cars on the Block | 5
Business Wars
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The Evolution of the Automotive Industry
This chapter explores the competitive landscape of the automotive industry, with a focus on Hyundai's Genesis line and its comparison to luxury European brands. It discusses the impact of technology integration in vehicles, the rise of electric manufacturers, and shifting consumer behaviors regarding car ownership. Additionally, it examines the cultural significance of cars in America and the future of mobility in an increasingly urbanized society.
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