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Toyota vs Honda | New Cars on the Block | 5

Business Wars

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The Prius Perspective: Hybrid Innovation and Market Dynamics

This chapter examines the Toyota Prius's distinct role in the hybrid vehicle market and its influence on consumer attitudes towards hybrids. It discusses Toyota's strategy of offering a diverse range of vehicles while balancing its focus on hybrids amidst the automotive industry's shift towards full electrification. The chapter also addresses the impact of Tesla's rise on traditional automakers' electric vehicle strategies and the evolving government regulations affecting gasoline vehicles.

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