Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies cover image

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies

Build Your Agency’s Dream Team and Land Dream Clients with Jon Rivers | Ep #779

Mar 30, 2025
Jon Rivers, co-founder of Marketeery, shares his journey from developer to leading a successful B2B agency specializing in tech marketing. He discusses the emotional toll of losing clients and the importance of shifting agency mindsets for growth. Rivers emphasizes assembling a "dream team" by aligning skills with agency needs rather than forming familial ties. He also highlights strategies for smart client selection and pricing adjustments that enhance both profitability and client relationships, offering invaluable insights for agency owners.
24:45

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Effective agency leadership focuses on empowering teams and stepping back from daily operations to foster growth and innovation.
  • Establishing a robust pricing strategy allows agencies to maintain profitability by attracting ideal clients and turning away those who do not fit.

Deep dives

Building an Agency: Lessons from Experience

Starting an agency can be a journey fraught with ups and downs, as demonstrated by the speaker's experience. Initially, the excitement of acquiring clients and generating revenue can be overshadowed by challenges like client turnover or internal struggles. The speaker highlights how client relationships can change when companies hire internal staff, which may lead to losing some projects. Despite these setbacks, there’s recognition that helping clients achieve success allows them to grow, and this should be viewed as an accomplishment rather than a personal failure.

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