Brian Halligan is the Co-Founder and Executive Chairperson of HubSpot. Brian led the business as CEO for 15 years from Day 1 to a $30BN public company with 7,000 employees. Among Brian numerous achievements, Brian is famed for coining the term "inbound marketing", he is a globally recognised author, he is also an incredible teacher having developed MIT’s popular Scaling Entrepreneurial Ventures class. In addition to all of this, he is also the Co-Founder of Propeller Ventures, a $100 million climate tech venture fund, specializing in ocean innovation investments.

1. The Makings of a Generational Defining Entrepreneur:

• How did the first job as a paperboy lead to the founding of a $30BN company?
• How does Brian analyse the importance of luck vs skill in success?
• What is Brian running from? What is he running towards?

2. How to Be the Best Leader from 15 Years as CEO:

• What are Brian's biggest lessons in leadership from Elon Musk and Jensen Huang?
• How has Brian's leadership style changed over time?
• Why is the way leaders prioritise what they do today completely broken?
• How can leaders use quarterly goals to prioritise most effectively?
• Does Brian believe people are born CEOs? Are MBAs worth it for CEOs?

3. How to Build the Best Team:

• What is the #1 failure condition of teams today?
• Why does Brian believe most of your employees are mercenaries and not missionaries? Is that ok?
• Why do recovery plans never work? Once lost, can trust in teams be regained?
• Are people destined for certain stages of company growth?
• Why does culture always break when teams hit 100 people?

4. The Best Deal in VC History:

• Why did Hubspot sell 47% of the company to General Catalyst in their Series A?
• How did Sequoia come to lead their Series D?
• How much of a needle mover is it for companies and founders to have Sequoia invest?
• Why did Brian sell secondary to Sequoia in the Series D? Is it the most costly mistake he has made?