HBR On Leadership
How to Become More Persuasive at Work
Mar 13, 2024
Vanessa Bohns, a Professor of Organizational Behavior at Cornell, and Raven Hoffman, a Senior Estimator in the construction industry, delve into the art of persuasion in professional environments. They discuss effective tactics for influencing decisions and overcoming resistance, especially for women in male-dominated fields. Key strategies include mastering client introductions, the power of informal discussions pre-meetings, and the significance of building relationships for long-term influence. Their insights are both practical and empowering.
34:21
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Quick takeaways
- Building influence at work requires recognizing and utilizing effective persuasion tactics with emphasis on trust and relationships.
- Women in male-dominated fields should assert their expertise confidently to combat stereotypical biases and strive for successful partnerships at work.
Deep dives
Influence and Persuasion at Work
Understanding influence and persuasion in the workplace is crucial for success. The podcast discusses how to build influence at work, citing examples from Vanessa Bonds, a professor at Cornell University. Bonds emphasizes the importance of recognizing and utilizing persuasion tactics effectively, highlighting the significance of trust and relationships in forming successful partnerships at work. Raven Hoffman's experience in the male-dominated construction industry provides real-world insights into challenges faced when trying to persuade others.
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