Vanessa Bohns, a Professor of Organizational Behavior at Cornell, and Raven Hoffman, a Senior Estimator in the construction industry, delve into the art of persuasion in professional environments. They discuss effective tactics for influencing decisions and overcoming resistance, especially for women in male-dominated fields. Key strategies include mastering client introductions, the power of informal discussions pre-meetings, and the significance of building relationships for long-term influence. Their insights are both practical and empowering.
