#71 | George Heaton | Discipline Is The Way - On A Mission: Represent Clo
Jun 19, 2023
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George Heaton, co-founder of Represent Clothing, shares his journey from the North West to building a luxury fashion label. He discusses personal transformation, discipline, and business expansion. The episode delves into the creation of iconic represent pants, embracing a non-linear routine, and letting go of control in business. George emphasizes the importance of balance, structured training, and gratitude for daily success.
Discipline, hard work, and quality standards are key to building a successful brand like Represent Clothing.
Personal growth and a shift towards practical decision-making led to business restructuring and sustainable growth.
Embracing discipline, self-improvement, and a growth mindset are essential for personal and business success.
Balancing professional responsibilities and personal well-being is crucial for long-term fulfillment and success in life and business.
Deep dives
George Heaton's Journey into Building Represent Clothing
George Heaton, co-founder of Represent Clothing, epitomizes the brand's values of discipline, hard work, and attention to detail. Over 12 years, the brand saw exponential growth, reaching a turnover of 80 million pounds in 2019. The focus on high standards and quality positioned Represent as a leading fashion brand in the UK, expanding into the fitness market with the 24/7 range.
Transition and Transformation in Personal and Business Life
In 2018-2019, George faced a personal turning point, realizing the need for change in his approach. Transitioning from being emotionally attached to outcomes to focusing on practical decisions, he restructured the business approach. This shift led to strategic decisions like moving production to Portugal and redefining product offerings for sustainability and growth.
The Power of Discipline and Self-Development in Overcoming Challenges
George's transformation journey included embracing discipline, self-development, and mental clarity. Initiatives like the '75 Hard' challenge, adopting optimist perspectives, and reading personal growth books like Atomic Habits and Ryan Holiday's works shaped his mindset. The integration of disciplined habits and a growth-oriented mindset influenced both personal and business success.
Nurturing Success and Building a Brand Legacy
As George envisions his role as a father, he aims to instill values of discipline, hard work, and authenticity passed down by his own father. Balancing personal growth with business success, George's story underscores the power of passion, discipline, and resilience in shaping a lasting brand legacy and a fulfilling personal life.
Embracing Change and Flexibility in Daily Routine
The speaker discusses the importance of having a flexible daily routine, adapting to circumstances and not being fixated on a rigid plan. By being open to altering plans and activities based on the day's demand, one can maintain balance in work and personal life.
Balancing Business and Personal Well-being
The episode highlights the significance of balancing professional responsibilities and personal well-being. Building a strong team and delegating tasks allow for a healthier work-life balance. Prioritizing mental and physical health alongside business growth is emphasized as a key factor for success.
Seeking Joy and Gratitude in Daily Pursuits
The speaker underlines the importance of finding joy and gratitude in daily activities. By focusing on present moments and celebrating small victories, individuals can cultivate a positive mindset and sense of fulfillment. Embracing the journey of growth and embracing uncertainties are key themes in fostering happiness and success.
In this episode, Fergus is joined by George Heaton: co-founder of Represent Clothing.
Founded in 2011 by brothers George and Mike Heaton, Represent is a British luxury fashion label.
Their garments are the embodiment of relentless effort, refinement and constant progression. Each piece is the result of a meticulous design and production process, with expert craftsmanship being an unremitting factor running throughout every collection, silhouette and individual garment.
The mission is simple, to build the best brand in the world.
George shares what it was like growing up in the North West, the process of starting the business, the lessons learned along the way, and how he has gone through a massive personal transformation that has contributed to the current exponential growth of the business.
