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The Modern Mind
#71 | George Heaton | Discipline Is The Way - On A Mission: Represent Clo
Jun 19, 2023
George Heaton, co-founder of Represent Clothing, shares his journey from the North West to building a luxury fashion label. He discusses personal transformation, discipline, and business expansion. The episode delves into the creation of iconic represent pants, embracing a non-linear routine, and letting go of control in business. George emphasizes the importance of balance, structured training, and gratitude for daily success.
01:35:48
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Quick takeaways
- Discipline, hard work, and quality standards are key to building a successful brand like Represent Clothing.
- Personal growth and a shift towards practical decision-making led to business restructuring and sustainable growth.
Deep dives
George Heaton's Journey into Building Represent Clothing
George Heaton, co-founder of Represent Clothing, epitomizes the brand's values of discipline, hard work, and attention to detail. Over 12 years, the brand saw exponential growth, reaching a turnover of 80 million pounds in 2019. The focus on high standards and quality positioned Represent as a leading fashion brand in the UK, expanding into the fitness market with the 24/7 range.
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