The Modern Mind #71 | George Heaton | Discipline Is The Way - On A Mission: Represent Clo
Jun 19, 2023
George Heaton, co-founder of Represent Clothing, shares his journey from the North West to building a luxury fashion label. He discusses personal transformation, discipline, and business expansion. The episode delves into the creation of iconic represent pants, embracing a non-linear routine, and letting go of control in business. George emphasizes the importance of balance, structured training, and gratitude for daily success.
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Early Organic Growth
- Early brand growth was organic, starting with Rizzle Kicks wearing Represent caps onstage.
- This led to UK television exposure and initial sales, even without capital for advertising.
Justin Bieber Encounter
- George's friends invited Justin Bieber to their bar, where he noticed the Represent clothing.
- This led to George delivering clothes to Bieber, who wore them for the rest of his tour.
Celebrity Endorsements
- George finds it rewarding when celebrities choose Represent over other brands they could be paid to wear.
- This indicates the brand's appeal and affirms he's doing something right.