George Heaton, the founder and creative director of luxury streetwear brand Represent, shares his incredible journey from operating in a garden shed to building a multi-million dollar empire. He boldly declares work-life balance as a myth and discusses the importance of creating personal rules for success. He recounts near-failures that led to self-discovery and emphasizes the role of hard work and perseverance over fleeting motivation. The conversation also dives into the complexities of wealth, happiness, and building a community-centric brand.

Bonus episode.  I compiled some of my favorite insights from the 13 episodes in January (not the Q&A).    So much gold gets shared in these episodes. I wanted a way to remember, distill, reflect, and resurface.   Share, tweet, or text this episode. That helps it grow. If it grows, the guests will continue to be incredible. And if the guests continue to be incredible, I can keep doing the show. (0:00) Intro  (2:02) Noah Huisman - 296  (3:45) Aaron Alexander - 297  (6:00) Justin Welsh - 298  (7:05) Morgan Housel - 299  (10:48) Grace Smith - 301  (13:17) Austin Rief - 302  (16:52) Dr. Anthony Gustin - 303  (19:33) Brian Peters - 304  (24:30) David Perell - 305  (28:57) George Heaton - 306  (33:44) Elliott Bisnow - 307  (36:30) Dickie Bush - 308  (39:23) Bryan Johnson - 309 My Links ✉️ Newsletter: https://dannymiranda.substack.com 🎙 Podcast: https://anchor.fm/dannymiranda 🎥 YouTube: https://youtube.com/dannymiranda 🐣 Twitter: https://twitter.com/heydannymiranda 📸 Instagram: https://instagram.com/heydannymiranda 🕺 TikTok: https://tiktok.com/@heydannymiranda

George Heaton is the creator of Represent, a brand that designs clothes for the modern man.   In this episode, you’ll learn about George’s reaction to Diddy wearing his brand on New Year's, how to be more creative, George’s morning routine, how George sets goals, deals with setbacks, gets creative inspiration, and much more. Timestamps (0:00) Intro (1:40) Reflecting On Last 18 Months (2:50) Why Did Our First Conversation Resonate? (3:22) Sacrifice (4:10) Self-Reflection (6:30) Lessons From George’s 29th Birthday (8:05) Who Are You Following? (9:35) Being Different (12:42) Living The Brand (13:50) Your Uniqueness Is Your Edge (17:00) Zero Options (18:41) 60 Days (20:15) The Ripple Effect (21:44) Reading (23:31) Celebrities Wearing Rep (25:01) What Makes Something Popular? (25:51) Family, Quality, Relentlessness (31:59) Setting Goals (33:00) Public Speaking (35:20) Building YouTube (36:50) Advice For Young Kids (37:53) Becoming Nicer (40:10) Competition (41:33) Apple (43:00) Popup Shops (44:30) Getting Recognized (46:21) Winning At Life (47:37) Build The Body (50:11) Creating Your Unique Self (51:41) Fashion Runways (53:20) Dealing With Setbacks (54:33) No Alcohol (57:10) Women (1:00:08) What Makes 2023 Successful? (1:02:01) Andy Frisella’s Influence (1:03:44) Aliens (1:05:54) Self-Censor? (1:06:13) Misunderstanding George Heaton (1:06:50) “It Took Me 8 Years To Start Enjoying It” (1:09:29) What Do People Look Past? (1:11:32) Creativity (1:14:13) Sleep (1:16:11) George’s Morning Routine (1:17:55) Iman Gadzhi (1:19:04) George’s Hit List (1:20:20) Quality (1:20:51) Most Proud Of (1:22:12) Visualization (1:24:00) Tattoos (1:27:23) Challenge First episode with George Heaton (August 2021): https://anchor.fm/dannymiranda/episodes/147-George-Heaton--Lessons-From-Building-An-8-Figure-Luxury-Brand-e1io226 Resources George’s 29 Lessons Birthday Thread – https://twitter.com/geoheaton/status/1511072170717466626 Relentless by Tim Grover – https://www.amazon.com/Relentless-Unstoppable-Tim-S-Grover/dp/1476714207 W1NN1NG by Tim Grover – https://www.amazon.com/Winning-Unforgiving-Race-Greatness-Grover/dp/1982168862 George’s Links Twitter: https://twitter.com/geoheaton Instagram: https://www.instagram.com/georgeheaton Represent: https://www.instagram.com/representclo/ YouTube: https://www.youtube.com/channel/UCZ-BZ7fiIRmfvnpHiWWVgcA My Links  ✉️ Newsletter: https://dannymiranda.substack.com  🎙 Podcast: https://anchor.fm/dannymiranda  🎥 YouTube: https://youtube.com/dannymiranda  🐣 Twitter: https://twitter.com/heydannymiranda  📸 Instagram: https://instagram.com/heydannymiranda  🕺 TikTok: https://tiktok.com/@heydannymiranda

George and Mike Heaton, co-founders of the renowned streetwear brand Represent, share their inspiring journey from Horwich to Hollywood. They discuss the challenges of originality in a saturated market while balancing their roles as brothers and business partners. Their commitment to sustainability reflects a shift from material success to meaningful experiences. The brothers candidly explore the importance of mental health, teamwork, and authenticity in fashion, highlighting how family values shape their entrepreneurial aspirations.

George Heaton, co-founder of Represent Clothing, shares his journey from the North West to building a luxury fashion label. He discusses personal transformation, discipline, and business expansion. The episode delves into the creation of iconic represent pants, embracing a non-linear routine, and letting go of control in business. George emphasizes the importance of balance, structured training, and gratitude for daily success.