Working Hard with Grace Beverley How To Stop Coasting and Start Living With Discipline With Represent's George Heaton
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Jun 2, 2025 
In this conversation with George Heaton, founder of the successful fashion brand Represent, topics range from the significance of discipline in entrepreneurship to the emotional ups and downs of running a nine-figure business. Heaton shares insights on balancing hard work with personal wellness and the importance of authenticity in branding. He also reveals his journey from operational tasks to focusing on creativity and the challenge of maintaining a healthy work-life dynamic amidst success.
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Early Days Of Represent
- George started Represent by selling graphic t-shirts printed in a friend's screen print shop while at university.
- His early hustle involved packing orders himself and slowly growing the brand over years.
Just Start Doing
- Don't overplan or delay starting your business; dive in and learn by doing.
- Action beats information overload and decision paralysis every time.
Key Growth Inflection Points
- Represent's growth exploded when George focused on personal growth and product supply chain improvements.
- Optimizing supply chain and hiring the right CEO enabled scalable expansion.