Transformation, Discipline, and Business Expansion

In this episode, Fergus is joined by George Heaton: co-founder of Represent Clothing. 

Founded in 2011 by brothers George and Mike Heaton, Represent is a British luxury fashion label.

Their garments are the embodiment of relentless effort, refinement and constant progression. Each piece is the result of a meticulous design and production process, with expert craftsmanship being an unremitting factor running throughout every collection, silhouette and individual garment.

The mission is simple, to build the best brand in the world.

George shares what it was like growing up in the North West, the process of starting the business, the lessons learned along the way, and how he has gone through a massive personal transformation that has contributed to the current exponential growth of the business. 

Expect to reconsider your priorities. 

Expect to ask yourself whether you’re all in. 

Expect to be inspired.

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George’s Instagram: @georgeheaton

Represent: @representclo

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