Steeping Together S2E19 - What Exactly is Flavouring? w/ Dr. Robert Sobel of McCormick FONA
21 snips
Jul 29, 2022 Dr. Robert Sobel, a research & innovation expert in the flavor industry at McCormick FONA, discusses the complexity of flavoring. Topics include the distinction between taste and aroma perception, the emotional connection to flavor, the dissociation between flavor impacts and actual amount of flavoring added, tea preferences and the role of flavoring, and the introduction of a new tea flavor called 's'mores chai' that brings the comfort and nostalgia of a childhood campfire classic to your cup.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 2min
Exploring the Complex Nature of Flavors
01:43 • 7min
Exploring the Perception of Flavor
08:47 • 5min
The Emotional Connection to Flavor
13:17 • 17min
The Dissociation Between Flavor Impacts and Actual Amount of Flavoring Added
30:12 • 13min
Tea Preferences and the Role of Flavoring
43:15 • 2min
S'mores Chai: A Childhood Campfire Classic in Your Cup
44:59 • 11min