Steeping Together
S2E19 - What Exactly is Flavouring? w/ Dr. Robert Sobel of McCormick FONA
Jul 29, 2022
Dr. Robert Sobel, a research & innovation expert in the flavor industry at McCormick FONA, discusses the complexity of flavoring. Topics include the distinction between taste and aroma perception, the emotional connection to flavor, the dissociation between flavor impacts and actual amount of flavoring added, tea preferences and the role of flavoring, and the introduction of a new tea flavor called 's'mores chai' that brings the comfort and nostalgia of a childhood campfire classic to your cup.
55:53
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Quick takeaways
- Flavorings play a powerful role in eliciting emotional responses and triggering memories.
- The challenge of sourcing natural ingredients at scale and regulations governing the use of artificial and natural flavorings.
Deep dives
Flavoring Transparency and Expert Insights
Flavoring transparency is discussed, addressing questions around flavorings in teas. Dr. Robert Sobel, an expert in the field, shares his background working in the flavor industry, mentioning the complexity of flavor science and the research done at Fona International. He explains taste modification and the use of artificial intelligence in predicting flavor profiles. Writing style B is used to give an overview of the podcast episode.
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