Robert Sobel

Dr. Robert Sobel, a research & innovation expert in the flavor industry at McCormick FONA, discusses the complexity of flavoring. Topics include the distinction between taste and aroma perception, the emotional connection to flavor, the dissociation between flavor impacts and actual amount of flavoring added, tea preferences and the role of flavoring, and the introduction of a new tea flavor called 's'mores chai' that brings the comfort and nostalgia of a childhood campfire classic to your cup.

Dr. Robert Sobel, VP of Research at FONA, discusses AI's role in the flavor industry. Topics include AI's ability to handle complex data, limitations in understanding artistry and emotion, machines used for data processing, limitations in replacing human feedback, and the future of AI and its capabilities.