Tea Preferences and the Role of Flavoring

We invited Research & Innovation expert, Dr. Robert Sobel, to help us unpack what natural and artificial flavouring really means.

Today's episode is brought to you by S'mores Chai

about the guest: Dr. Robert Sobel

Dr. Sobel began his career in the flavour industry at McCormick FONA (Flavors of North America) in 1999. Over the years, he has taught general chemistry, quantitative chemical analysis and instrumental analysis and published manuscripts in Analytical Chemical Acta, The Journal of Chemical Education and Perfumer & Flavorist. He received a B.S. in Chemistry from Northern Illinois University, his M.A. in Educational Leadership from Aurora University and his Ph.D. in chemistry from Northern Illinois University. As the current Vice President of Research & Innovation at McCormick FONA , Dr. Sobel directs technology and innovation efforts for new and novel flavour encapsulation delivery systems. If there’s anyone who can unpack the complexity of flavouring, it’s him!

To learn more about the world of flavour innovation, listen to McCormick FONA's Flavor University Podcast

For a complete transcript of this episode visit davidstea.com