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S2E19 - What Exactly is Flavouring? w/ Dr. Robert Sobel of McCormick FONA

Steeping Together

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Exploring the Perception of Flavor

This chapter delves into the concept of flavoring, emphasizing that it is mostly detected through the nose rather than the tongue. It also discusses the distinction between taste and aroma perception, the role of emotions in flavor preferences, and the efforts of flavor companies to create a rich bouquet of aromas through the retro nasal effect.

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