Vital Signs with Jacob Effron and Nikhil Krishnan

Ep 55: Hinge Health CEO Daniel Perez on Effective Employer Sales, Patient Engagement and His Top Advice to Founders

Feb 11, 2025

In this conversation, Daniel Perez, Co-founder and CEO of Hinge Health, shares insights from leading a digital clinic focused on joint and muscle pain, with over $800 million raised. He discusses the evolving landscape of employer health solutions and the importance of integrating digital and in-person care for patient engagement. Daniel emphasizes the significance of both software and hardware innovations, AI's role in automating healthcare, and the necessity for guaranteed outcomes amid regulatory challenges. His entrepreneurial advice offers valuable lessons for aspiring founders.

45:21

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Episode guests

Daniel Perez

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Hinge Health's strategy emphasizes comprehensive health platforms for employers, combating solution fatigue through a focus on significant health cost drivers like musculoskeletal issues.

Engaging patients effectively involves personalized care initiation, immediate accessibility, and advanced technology, improving adherence to treatment and patient confidence in outcomes.

The future of healthcare integration hinges on combining digital and in-person services, supported by automation and advanced technologies like AI to enhance patient experiences.

Deep dives

Hinge Health's Unique Identity

Hinge Health, a digital clinic aimed at treating musculoskeletal pain, has garnered significant attention within the healthcare space. The company has raised over $800 million and serves a vast number of patients, making it one of the standout examples in digital health. Uniquely, it often faces confusion with the dating app 'Hinge', which has led to humorous miscommunications from users seeking help for their dating profiles instead of joint pain. This playful mix-up highlights the challenges of branding and recognition in the rapidly evolving health tech landscape.

Intro

2min

Navigating Employer Health Benefits

23min

Navigating Tough Decisions and Building a Transparent Team Culture

4min

Integrating Technology in Healthcare

6min

Navigating the Integration of Hardware and Software in Healthcare

4min

Navigating Healthcare Innovation and Regulatory Challenges

5min

Jacob and Nikhil sit down with Daniel Perez, the Co-Founder and CEO of Hinge Health. Hinge Health is a digital clinic for patients with joint and muscle pain, having raised $800M+ from investors like Coatue and Tiger Global. They discuss Hinge Health’s strategy for selling to employers, how digital health solutions can reach and retain users, the role of software x hardware in disrupting healthcare, and more.

[0:00] Intro
[2:34] The Evolution of Employer Health Solutions
[4:03] Challenges and Strategies in Digital Health
[7:07] Focus on Musculoskeletal Care
[9:51] Engaging and Retaining Patients
[16:17] Marketing and Awareness Strategies
[19:31] The Role of Independent Validators
[22:27] Clinical Validation and R&D Excellence
[23:04] Healthy Competition and Market Differentiation
[23:59] Product Superiority and Customer Validation
[26:05] Team Dynamics and Tough Decisions
[29:49] Future of Hinge Health and Healthcare Automation
[31:44] AI and Technology Integration
[36:18] Hardware Innovations and Market Impact
[39:19] Value-Based Care and Outcome Guarantees
[41:14] Regulatory Challenges and Innovation Constraints
[43:38] Closing Thoughts and Entrepreneurial Advice

Out-Of-Pocket: https://www.outofpocket.health/

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