Built to Sell Radio

Ep 491 Inside the Mind of an Acquirer: The Case for Unsexy

Apr 25, 2025
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INSIGHT

Local Radio's Unique Value

  • Local radio thrives in small markets that deeply care about community news and events.
  • These stations remain vital because they provide unique, specific, and localized content.
INSIGHT

Community Will Sustain Radio

  • Despite industry decline fears, Pohl's radio stations have grown through crises like the 2008 recession and a pandemic.
  • The core desire for community news and support remains undiminished even with new technology.
INSIGHT

Radio Station Valuation Basics

  • Radio station valuation varies but often uses revenue multiples ranging from about 1x to 7x.
  • Distressed stations sell for less; strategic acquisitions may secure better pricing.
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