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Local Radio's Unique Value
- Local radio thrives in small markets that deeply care about community news and events.
- These stations remain vital because they provide unique, specific, and localized content.
Community Will Sustain Radio
- Despite industry decline fears, Pohl's radio stations have grown through crises like the 2008 recession and a pandemic.
- The core desire for community news and support remains undiminished even with new technology.
Radio Station Valuation Basics
- Radio station valuation varies but often uses revenue multiples ranging from about 1x to 7x.
- Distressed stations sell for less; strategic acquisitions may secure better pricing.