The Resilience and Rebranding of Radio

This chapter examines the enduring relevance of radio amid the rise of competing media platforms, particularly its critical role during crises. It focuses on the financial evaluation and acquisition strategies for radio stations, emphasizing metrics like EBITDA multiples and market potential analysis. Additionally, the discussion highlights the importance of strategic rebranding, showcasing the successful transition to 'MyFM' and the balance between local identity and vision for operational improvements.