Acquired The NBA
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Sep 30, 2020 Explore the incredible journey of the NBA, from its humble beginnings to becoming a global juggernaut generating $8.8 billion annually. Delve into the transformative impact of Michael Jordan and Nike, and the league's innovative partnerships. Uncover the financial intricacies behind team valuations and the evolving landscape of player rights. Hear personal anecdotes about basketball's origins and its cultural significance, highlighting the league's adaptability amid a changing world and its unique connection with the global audience.
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Basketball Origins
- James Naismith invented basketball in 1891 in Springfield, Massachusetts, during a winter.
- The first basketball game used peach baskets and soccer balls, with no dribbling allowed.
Distribution Channel
- The YMCA acted as an effective distribution channel for basketball.
- This is a prime example of how distribution can be just as important as the product itself.
NBA's Humble Beginnings
- The NBA was founded in 1946 by owners of hockey arenas.
- They wanted to monetize their venues on off-nights, highlighting the league's inauspicious beginnings.
