The Enduring Legacy of the Jordan-Nike Partnership

On the eve of the 2020 NBA Finals, we dive DEEP into the history and business model of the league behind the world's 2nd largest and fastest growing major sport. How did the NBA grow from merely an excuse to monetize hockey arena off-nights into a global powerhouse with more reach and influence and reach than any other American sport? Tune in!! 

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New! We're codifying our own Playbook notes and takeaways from each episode, and posting them on our website. Check them out at: https://www.acquired.fm/episodes/the-nba

Links:

• Our old LA Clippers episode: https://www.acquired.fm/episodes/episode-36-the-la-clippers
• The Last Dance: https://www.netflix.com/title/80203144
• Allen Iverson Players' Tribune piece:  https://www.theplayerstribune.com/en-us/articles/life-and-times-of-allen-iverson

Carve Outs:

David:

• Phil Libin and Mmhmm on Joe Sweeny's Just Raised podcast: https://overcast.fm/+hJ7uJqHMA

Ben:

• Meow Wolf + documentary https://meowwolf.com/explore/origin-story