
The NBA
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The NBA and the Global Game: Challenges and Opportunities
This chapter explores the complex relationship between the NBA and Chinese basketball amid changing U.S.-China relations, focusing on talent dynamics and international audience engagement. It discusses the financial landscape of team ownership, highlighting profitability, revenue sharing, and the league's adaptation to emerging markets. Additionally, the chapter considers the physical demands on players and the potential for a shorter season to enhance personal branding opportunities in an evolving sports environment.
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