
The NBA
Acquired
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The Business of Basketball: Arena Names and Market Dynamics
This chapter examines the evolution of NBA arena naming conventions, shifting from iconic names to sponsorship-driven titles, and the branding implications of this trend. It also highlights the NBA's financial strategies and market advantages over other American sports leagues, including its unique appeal to younger audiences. The discussion further critiques the NCAA's exploitation of student-athletes while analyzing the competitive landscape and challenges faced by potential rivals to the NBA.
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