unSILOed with Greg LaBlanc

531. Cultural Engineering: Reclaiming Tribalism for Collective Growth feat. Michael Morris

Apr 23, 2025
Michael Morris, Chavkin-Chang Professor of Leadership at Columbia Business School, discusses the multifaceted concept of tribalism. He explores how understanding our cultural instincts can foster cooperation in politics and organizations. Morris emphasizes the importance of tribal dynamics in leadership, contrasting top-down and bottom-up approaches to change. He also addresses the challenges of navigating political discourse influenced by tribalism and stresses the need for intentional cultural engineering to adapt and thrive in modern society.
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INSIGHT

Three Cultural Instincts Shape Change

  • Cultural learning in humans depends on three key instincts: peer, hero, and ancestor instincts.
  • Leaders can steer cultural evolution by leveraging these instincts to promote change and new practices.
ADVICE

Use Cultural Instincts to Change

  • To embed new values or behaviors, create the perception that they are prevalent, prestigious, and historically rooted.
  • Use pilot programs, publicize them, promote champions, and connect new practices to tradition for easier adoption.
ANECDOTE

Top-Down Change: Poland vs Russia

  • Poland's 1990s rapid market reforms succeeded due to moral authority and shared goals.
  • Russia's similar reforms failed partly due to lack of legitimacy and public buy-in, leading to severe consequences.
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