We're Not Marketers
The bottom of funnel (BOFU) gap: Why content marketers need product marketers w/ Lashay Lewis
Apr 10, 2025
Lashay Lewis, a content strategy advisor with expertise in bridging product and content marketing, discusses the critical gap in bottom-of-funnel strategies. She explains how siloed teams hinder effective content creation and why product marketers are often overlooked heroes in this space. Listeners learn about the pitfalls of generic content and why it's essential for writers to understand their audience. Lashay also shares insights on transitioning to consulting and the mindset shifts that can lead to career transformation.
40:18
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Quick takeaways
- Understanding the critical gap between product marketing and content marketing is essential for creating effective bottom-funnel content that drives conversions.
- Fostering better communication and collaboration among marketing teams can unlock the value of product marketers and enhance overall marketing effectiveness.
Deep dives
Recognizing the Value of Product Marketers
Product marketers often feel misunderstood and underappreciated in their roles, yet they play a critical function within the marketing ecosystem. They are positioned closely to the product itself, which allows them unique insights that are essential for effective marketing strategies. This expertise is particularly invaluable when it comes to understanding customer pain points and how specific product features address them. A breakdown in communication between product marketers and other teams often leads to a lack of recognition for the value they bring, emphasizing the need for cross-functional collaboration.
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