We're Not Marketers The bottom of funnel (BOFU) gap: Why content marketers need product marketers w/ Lashay Lewis
Apr 10, 2025
Lashay Lewis, a content strategy advisor with expertise in bridging product and content marketing, discusses the critical gap in bottom-of-funnel strategies. She explains how siloed teams hinder effective content creation and why product marketers are often overlooked heroes in this space. Listeners learn about the pitfalls of generic content and why it's essential for writers to understand their audience. Lashay also shares insights on transitioning to consulting and the mindset shifts that can lead to career transformation.
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Product Marketers Are Marketing MVPs
- Product marketers feel underappreciated but are crucial for marketing success.
- They hold vital product knowledge that content marketers lack due to team silos.
The Bottom Funnel Gap Explained
- Bottom funnel content often fails as readers have more product knowledge than writers.
- Effective bottom funnel content needs deep product insight to avoid generic and unconvincing material.
Ask Teams Precise Questions
- Ask different teams specific questions to create effective bottom funnel content.
- Sales, product, and customer success teams provide unique insights essential for content accuracy.