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The bottom of funnel (BOFU) gap: Why content marketers need product marketers w/ Lashay Lewis

We're Not Marketers

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Bridging the Marketing Divide

This chapter explores the vital relationship and communication gaps between product marketers and content marketers, highlighting the importance of collaboration for effective content creation. It emphasizes how product marketers play a crucial role in developing bottom-of-funnel content that caters to the specific needs of buyers, thus driving conversions.

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