Lashay Lewis

Lashay Lewis, a content strategy advisor with expertise in bridging product and content marketing, discusses the critical gap in bottom-of-funnel strategies. She explains how siloed teams hinder effective content creation and why product marketers are often overlooked heroes in this space. Listeners learn about the pitfalls of generic content and why it's essential for writers to understand their audience. Lashay also shares insights on transitioning to consulting and the mindset shifts that can lead to career transformation.