In this episode, Lashay Lewis, founder of BOFU.ai, shares her powerful story of building a life and business from the ground up. From launching Amazon affiliate sites as a teenager to earning passive income off YouTube videos, Lashay reveals how small wins and painful rejections rewired her thinking and shaped her entrepreneurial journey. She talks about growing up in Baltimore, the role her husband played in supporting her early efforts, and the inner fire that drove her to master bottom-of-funnel content after being rejected from a dream job. Lashay also discusses balancing business with raising four kids, how trauma can fuel transformation, and why becoming the “poster child” student helped her stand out and build a category-defining consultancy.

(00:00) Intro

(03:19) The blessing of not knowing how hard it would be

(06:14) Making her first online income

(07:58) Affiliate marketing on YouTube

(10:17) Building while raising two kids

(12:04) Escaping “just good enough” as a solopreneur

(15:00) Learning to sell through local SEO work

(16:51) Selling websites too cheap (and learning from it)

(18:16) Transitioning into B2B and failing a big opportunity

(19:11) Creating the Content Dashboard

(22:37) The mentorship that changed her life

(26:57) Becoming known for BOFU.ai

#52 The Lashay Lewis Route