1,000 Routes with Nick Bennett #52 The Lashay Lewis Route
Jul 4, 2025
Lashay Lewis, founder of BOFU.ai, shares her inspiring journey from a challenging upbringing in Baltimore to becoming a B2B SaaS entrepreneur. She reveals how early experiences with affiliate marketing and YouTube fueled her resilience. Lashay discusses balancing her career and raising four kids, the impact of her husband's support, and how rejection drove her entrepreneurial spirit. She also highlights the mentorship that transformed her perspective and her passion for mastering bottom-of-funnel content to help others succeed.
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Drive from Low Motivation Start
- Growing up in a low-motivation environment fueled Lashay's drive to succeed.
- She believed she deserved more and asked, "What do I need to do to obtain that?"
YouTube Affiliate Passive Income
- Lashay made $800 a month for two years from two YouTube videos about a male enhancement product.
- This passive income rewired her brain to see the power of internet sales and affiliate marketing.
Spousal Support Enabled Growth
- Lashay's husband supported her by letting her focus on her business while he worked.
- This partnership gave her the mental bandwidth to dive deep and grow.