How to Be Awesome at Your Job
923: How to Upgrade Your Influence and Persuasion with Michael McQueen
Dec 18, 2023
Michael McQueen reveals keys to persuasion, such as the ineffectiveness of data and evidence. He shares his experience attending the APEC Summit and emphasizes the importance of confidence and timing in influencing others. McQueen discusses tribal instincts, unselling ideas, and the value of diverse perspectives.
47:54
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Quick takeaways
- Minimizing the sense of loss and preserving dignity and autonomy can overcome resistance to change in persuasion.
- Building trust, synchronicity, and establishing common ground are essential for effective persuasion.
Deep dives
The Power of Saving Face
One of the key challenges in changing minds is the fear of loss. People are not inherently afraid of change itself, but rather, they fear the loss associated with it. To overcome this resistance, it is crucial to minimize the sense of loss and preserve the individual's dignity and autonomy. By acknowledging the common ground and finding a shared frame of reference, it becomes easier to build trust and affinity. Additionally, techniques such as self-deprecation, asking for advice, and emphasizing choice and control can have a profound impact on persuasion. Listening attentively and exposing oneself to diverse perspectives are essential habits for effective communication and open-mindedness.
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