How to Be Awesome at Your Job

923: How to Upgrade Your Influence and Persuasion with Michael McQueen

Dec 18, 2023

Michael McQueen reveals keys to persuasion, such as the ineffectiveness of data and evidence. He shares his experience attending the APEC Summit and emphasizes the importance of confidence and timing in influencing others. McQueen discusses tribal instincts, unselling ideas, and the value of diverse perspectives.

47:54

Episode guests

Michael McQueen

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Quick takeaways

Minimizing the sense of loss and preserving dignity and autonomy can overcome resistance to change in persuasion.

Building trust, synchronicity, and establishing common ground are essential for effective persuasion.

Unselling, adopting a humble posture, and encouraging alternative perspectives can foster understanding and cooperation in persuasion.

Deep dives

The Power of Saving Face

One of the key challenges in changing minds is the fear of loss. People are not inherently afraid of change itself, but rather, they fear the loss associated with it. To overcome this resistance, it is crucial to minimize the sense of loss and preserve the individual's dignity and autonomy. By acknowledging the common ground and finding a shared frame of reference, it becomes easier to build trust and affinity. Additionally, techniques such as self-deprecation, asking for advice, and emphasizing choice and control can have a profound impact on persuasion. Listening attentively and exposing oneself to diverse perspectives are essential habits for effective communication and open-mindedness.

The Fear of Loss: The Key to Understanding Stubbornness

00:34

Introduction

3min

Attending the APEC Summit and Getting Close to Bill Clinton

2min

The Art of Persuasion

10min

Discovering Sleep Apnea

24min

The Power of Tribal Instincts and Laughter

2min

Using Same Box, Unselling Ideas, and Book Bot for Persuasion

2min

The Value of Diverse Perspectives and the Concept of Saving Face

4min

Michael McQueen reveals the keys to persuading even the most stubborn minds.

— YOU’LL LEARN —

1) Why data and evidence don’t change minds.

2) How to sell change to anyone.

3) A surprising way to make people more agreeable.

Subscribe or visit AwesomeAtYourJob.com/ep923 for clickable versions of the links below.

— ABOUT MICHAEL —

Michael McQueen has spent the past two decades helping organizations and leaders win the battle for relevance. From Fortune 500 brands to government agencies and not-for-profits, Michael specializes in helping clients navigate uncertainty and stay one step ahead of change.

He is a bestselling author of ten books and is a familiar face on the international conference circuit, having shared the stage with the likes of Bill Gates, Dr. John C. Maxwell, and Apple co-founder Steve Wozniak. Michael has spoken to hundreds of thousands of people across five continents since 2004 and is known for his high-impact, research-rich, and entertaining conference presentations. Having formerly been named Australia’s Keynote Speaker of the Year, Michael has been inducted into the Professional Speakers Hall of Fame.

• Book: Mindstuck: Mastering the Art of Changing Minds

• Book website: Mindstuck.net

• Website: MichaelMcQueen.net

— RESOURCES MENTIONED IN THE SHOW —

• Book: On Being Certain: Believing You Are Right Even When You're Not by Robert Burton

• Past episode: 124: The Science Behind Trust and High-Performance with Paul Zak

• Past episode: 746: How to Foster Deep Connection and Influence with Zoe Chance

• Past episode: 780: How Minds Change and How to Change Minds with David McRaney

• Past episode: 862: How to Create and Choose Better Solutions with Sheena Iyengar

— THANK YOU SPONSORS! —

• Storyworth. Give a personal gift from the heart this holiday season at StoryWorth.com/awesome

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