The Art of Persuasion

Michael McQueen reveals the keys to persuading even the most stubborn minds. 

— YOU’LL LEARN — 

1) Why data and evidence don’t change minds. 

2) How to sell change to anyone. 

3) A surprising way to make people more agreeable. 

Subscribe or visit AwesomeAtYourJob.com/ep923 for clickable versions of the links below. 

— ABOUT MICHAEL — 

Michael McQueen has spent the past two decades helping organizations and leaders win the battle for relevance. From Fortune 500 brands to government agencies and not-for-profits, Michael specializes in helping clients navigate uncertainty and stay one step ahead of change. 

He is a bestselling author of ten books and is a familiar face on the international conference circuit, having shared the stage with the likes of Bill Gates, Dr. John C. Maxwell, and Apple co-founder Steve Wozniak. Michael has spoken to hundreds of thousands of people across five continents since 2004 and is known for his high-impact, research-rich, and entertaining conference presentations. Having formerly been named Australia’s Keynote Speaker of the Year, Michael has been inducted into the Professional Speakers Hall of Fame. 

• Book: Mindstuck: Mastering the Art of Changing Minds 

• Book website: Mindstuck.net 

• Website: MichaelMcQueen.net 

— RESOURCES MENTIONED IN THE SHOW — 

• Book: On Being Certain: Believing You Are Right Even When You're Not by Robert Burton 

• Past episode: 124: The Science Behind Trust and High-Performance with Paul Zak 

• Past episode: 746: How to Foster Deep Connection and Influence with Zoe Chance 

• Past episode: 780: How Minds Change and How to Change Minds with David McRaney 

• Past episode: 862: How to Create and Choose Better Solutions with Sheena Iyengar 

— THANK YOU SPONSORS! — 

• Storyworth. Give a personal gift from the heart this holiday season at StoryWorth.com/awesome 

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