Keeping It Real Podcast • Secrets Of Top 1% REALTORS ® • Interviews With Real Estate Brokers & Agents Communication Tactics Spies Use To Close Deals • Jeremy Hurewitz
Sep 10, 2025
Jeremy Hurewitz, author of "Sell Like A Spy" and strategic advisor, reveals how sales tactics mirror espionage techniques. He discusses the art of radical empathy and the subtle power of mirroring to create comfort in conversations. Elicitation methods are highlighted as ways to gather insights without direct questioning, crucial for building client rapport and trust. The podcast dives into the importance of nonverbal communication, emphasizing how body language can significantly enhance relationships in business.
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Spies Are Elite Relationship Sellers
- Spies are expert salespeople who sell trust and loyalty rather than products.
- Their skill is building relationships with people who are often hard to befriend.
A Near-Sale With World-Altering Stakes
- Bob Grenier nearly convinced a senior Taliban official to betray al-Qaeda after 9/11.
- Jeremy uses this to illustrate how high-stakes espionage mirrors salesmanship.
Practice Radical Empathy And Mirroring
- Use radical empathy to uncover a person's core motivations before trying to persuade them.
- Layer verbal mirroring on subtle body mirroring to shortcut rapport building.
