Open Market Big Happy CEO Jonathan Frohlinger on Building a Creative Business
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Jul 2, 2025 Jonathan Frohlinger, CEO of Big Happy, dives into his adventures in building a mobile creative tech business. He shares insights on transitioning from agency life to embracing a culture that prioritizes talent and satisfaction. The conversation touches on the evolution of advertising with emerging technologies like AI and CGI, while emphasizing the importance of blending creativity with performance. Frohlinger also reveals Big Happy's exciting expansion into digital out-of-home advertising, showcasing how innovative graphics can enhance client experiences.
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Big Happy's Founding Story
- Jonathan Frohlinger shared how early mobile ads felt "big sad" due to overlooked creative quality.
- He founded Big Happy to innovate mobile ads with high-fidelity CGI and streamline creative production.
CGI Powers Emotional Ads
- CGI and computer graphics elevate mobile ads by triggering stronger emotional responses.
- Realistic animations create memorable experiences that resonate better with consumers.
Start Sales with Agencies
- Begin sales efforts focused on agencies to build relationships before expanding direct to brands.
- Use agency partnerships to gain client trust and expand market reach.