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Jonathan Frohlinger
CEO of Big Happy, a mobile creative tech business. He focuses on building a creative ad tech stack that powers higher fidelity creatives.
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Jul 2, 2025
• 40min
Big Happy CEO Jonathan Frohlinger on Building a Creative Business
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Jonathan Frohlinger, CEO of Big Happy, dives into his adventures in building a mobile creative tech business. He shares insights on transitioning from agency life to embracing a culture that prioritizes talent and satisfaction. The conversation touches on the evolution of advertising with emerging technologies like AI and CGI, while emphasizing the importance of blending creativity with performance. Frohlinger also reveals Big Happy's exciting expansion into digital out-of-home advertising, showcasing how innovative graphics can enhance client experiences.
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