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Big Happy CEO Jonathan Frohlinger on Building a Creative Business

Open Market

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The Evolution of Advertising in the Digital Age

This chapter explores the transformation of advertising over the past two decades, focusing on the shift from traditional media to digital platforms and the integration of innovative technologies like CGI and AI. The speakers share their journey of adapting creative strategies to meet client needs and discussing the future impacts of Generative AI on marketing. Additionally, they reflect on the importance of balancing creativity with performance-driving outcomes in an ever-evolving advertising landscape.

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