Search with Candour - SEO podcast The Future of SEO: All-star Expert Panel Discusses Google, AI Mode and more
Jun 2, 2025
Join an all-star panel featuring Jono Alderson, an award-winning SEO consultant; Dawn Anderson, a veteran SEO strategist; Myriam Jessier, co-founder of Neurospicy; and Chris Green, a technical director with extensive experience. They delve into the shifting landscape shaped by AI, discussing its impact on search behaviors and brand trust. The group explores challenges like data transparency and the need for high-quality content, as well as the ethical responsibilities of search engines in a tech-driven world. Expect candid insights and thought-provoking perspectives!
AI Snips
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Episode notes
Illusion of Search Social Contract
- The search social contract with Google never officially existed; it was an industry comfort blanket.
- Search engines are shifting to frictionless experiences reducing clicks and emphasizing real value over traffic.
AI's Impact on Search Overload
- Google's AI-driven search aims to reduce information overload especially for Gen Z and millennials.
- The rise of AI challenges traditional content creation and raises concerns about accuracy and commercial pressures.
Write Primarily for Humans
- Always create content with human information needs in mind, even if AI agents assist retrieval.
- Writing for humans remains essential despite shifts toward AI interactions.