Evolving SEO and Product Perception

Jack Chambers-Ward gathers an esteemed panel of SEO all-stars: Dawn Anderson, Jono Alderson, Myriam Jessier, and, the birthday boy himself, Chris Green.

Together, they discuss the future of search, focusing on key topics such as the impact of AI mode, the evolution of search behaviour, and the transparency of data.

Tune in for an insightful discussion from these industry experts about how they are navigating the ever-shifting SEO landscape and what it means for the future of search marketing.

Follow Chris:

🎂Website: https://www.torquepartnership.com/

🎂LinkedIn: https://www.linkedin.com/in/chrisgreenseo/

🎂Bluesky: https://bsky.app/profile/chris-green.net

Follow Dawn:

🏃‍♀️Website: https://bertey.com

🏃‍♀️LinkedIn: https://www.linkedin.com/in/msdawnanderson/

🏃‍♀️Bluesky: https://bsky.app/profile/dawnieando.bsky.social

Follow Jono:

🎮Website: https://www.jonoalderson.com/

🎮LinkedIn: https://www.linkedin.com/in/jonoalderson/

🎮Bluesky: https://bsky.app/profile/jono.id

Follow Myriam:

🐙Neurospicy: https://www.neurospicy.agency/

🐙 Pragm: https://www.pragm.co/

🐙LinkedIn: https://www.linkedin.com/in/myriamjessier/

🐙Bluesky: https://bsky.app/profile/myriam.dopamine.builders

00:00 Introduction and Episode Overview

02:32 Introducing the SEO all-stars

04:37 The Future of Search and AI

05:23 Social Contract with Google

11:39 Challenges and Opportunities in SEO

22:29 Legal and Ethical Considerations

27:55 Google's Role and Responsibilities

36:00 Impact of AI on Gen Z and Millennials

36:11 Google's Rethinking Search with AI

36:55 Organisational Commitment to AI

38:47 Challenges for Tool Providers

40:26 The Impact of Multimodal Search

47:13 What is “High Quality Content”?

57:09 Brand Trust and AI Narratives

01:08:12 Google's Market Share and Future

01:11:53 Closing Thoughts