The Future of SEO: All-star Expert Panel Discusses Google, AI Mode and more
Search with Candour - SEO podcast
00:00
Navigating Brand Trust in a Tech-Driven World
This chapter examines how brands utilize advanced technologies like AI and NFTs to enhance authenticity and luxury appeal while adapting to changing consumer behaviors. It discusses the challenges Google faces as AI transforms search experiences, particularly among younger users who drift towards social media for brand discovery. The conversation underscores the growing significance of trust and community in consumer relationships amidst ongoing technological shifts.
Transcript
Play full episode
