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E074: Growth hacking profit with Mehtab
Sep 18, 2024
This time, Mehtab, a growth hacking and supply chain optimization expert, shares invaluable insights. He discusses reducing fulfillment costs through better third-party logistics and the importance of supplier relationships for cost savings. Mehtab also delves into shrinkflation as a profitability hack and reveals strategies for optimal pricing via testing. The power of bundling and cutting wasteful marketing expenses are outlined as key tactics for enhancing profitability. Lastly, he emphasizes the impact of effective email and SMS marketing on business growth.
57:10
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Quick takeaways
- Fostering in-person relationships with suppliers can lead to cost savings and a deeper understanding of production efficiencies.
- Implementing strategic pricing tactics like shrinkflation and frequent price testing can significantly enhance profitability for brands.
Deep dives
Meeting Suppliers in Person
Visiting suppliers in person can significantly enhance profitability by fostering better relationships and understanding. Personal interaction often leads to reduced costs of goods sold and can mitigate inefficiencies in shipping. For instance, a company that frequently visited their supplier could secure financial flexibility, allowing them to execute large retail deals without predatory lending. This in-person connection is crucial in some cultures and helps avoid misunderstandings that could lead to costly mistakes.
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