This time, Mehtab, a growth hacking and supply chain optimization expert, shares invaluable insights. He discusses reducing fulfillment costs through better third-party logistics and the importance of supplier relationships for cost savings. Mehtab also delves into shrinkflation as a profitability hack and reveals strategies for optimal pricing via testing. The power of bundling and cutting wasteful marketing expenses are outlined as key tactics for enhancing profitability. Lastly, he emphasizes the impact of effective email and SMS marketing on business growth.