E074: Growth hacking profit with Mehtab
OPERATORS
00:00
Optimizing Shipping and Marketing Strategies
This chapter explores the significance of optimizing shipping processes and packaging dimensions to reduce costs for multiple SKUs. It discusses the dynamics of entrepreneurship, competition, and marketing strategies, particularly focusing on effective advertising spend and brand loyalty in the Amazon marketplace. Additionally, the conversation highlights the cultural context of Oklahoma's dispensary market and touches on the balance between brand image and direct sales conversions.
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