The Melissa Ambrosini Show

621: How To Go Viral On Social Media: Taylor Swift’s Social Media Guru Reveals All | Brendan Kane

Oct 9, 2024
Brendan Kane, a social media expert with nearly two decades of experience, reveals insider strategies to achieve viral success. He emphasizes the power of storytelling and the importance of joy in content creation. Brendan discusses mastering one content format, setting clear goals, and understanding key Instagram metrics to boost engagement. He shares how to target specific audiences while also appealing to the masses. With actionable insights, this conversation is a must-listen for anyone looking to elevate their social media game!
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ADVICE

Reframing Social Media

  • Reframe how you view social media; it's easy to post, but breaking through is hard.
  • Focus on grabbing and holding attention to succeed in the competitive landscape.
INSIGHT

Mastery of One Format

  • Consistent virality comes from mastering a single content format, not constant reinvention.
  • Study successful uses of that format to understand its nuances and replicate success.
ANECDOTE

Format Nuances

  • Filmmaker Steven Spielberg masters nuances within the three-act structure, not the structure itself.
  • Leather craftsman Tanner Leatherstein grew from 2,000 to 2.5 million followers using one format.
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