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23min chapter
621: How To Go Viral On Social Media: Taylor Swift’s Social Media Guru Reveals All | Brendan Kane
The Melissa Ambrosini Show
Mastering Virality in Social Media
This chapter examines the evolution of social media and strategies for achieving viral success, emphasizing the importance of understanding content formats and user engagement. It discusses the double-edged sword of accessibility versus competition and highlights that creating standout content requires a scientific approach, extensive research, and structured ideation. Through case studies and analogies, the speakers illustrate how various topics can achieve virality when aligned with clear brand goals and meaningful messaging.
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