The Pocus Unlocking Revenue Podcast Episode 11: Superhuman’s path to PLG with Gaurav Vohra
Aug 3, 2023
Listen to Gaurav Vohra, an experienced professional in growth, product, marketing, and analytics, as he shares insights on product-market fit, the value of human-led onboarding, scaling motions, power of email and word of mouth as distribution channels, and the role of Superhuman and growth strategies.
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Product-Market Fit
- Product-market fit is not a one-time achievement, but a continuous process.
- It requires both quantitative data (e.g., 40% "very disappointed" survey responses) and a qualitative "market pull" feeling.
Defining the Aha Moment
- Define your "aha moment" by analyzing user behaviors correlated with retention.
- Use data analysis and intuition to form hypotheses about what actions lead to long-term engagement.
Concierge Onboarding
- Superhuman initially used concierge onboarding to help users reach value quickly and gather feedback.
- This approach also allowed them to build relationships and secure billing information upfront.